A unique, distinctive, and versatile backpack that won a Red Dot Best of The Best
CHALLENGE
The Shell project presented a massive challenge: achieving what every backpack brand strives for but rarely accomplishes. On one hand, optimizing space in vastly different contexts, from travel to a day out of the office. On the other, enhancing user experience beyond what existing products offer.
PROCESS
The daily progress of the project was built on continuous collaboration. Our team of industrial designers, fashion designers, and engineers worked in constant contact with Tropicfeel and its users. This approach was essential to ensure that the design proposal met all market and user requirements.
RESULT
With a disruptive design, Shell enables users to carry everything they need for a day out while also packing enough clothes for a two-week trip—all while saving up to 20% of space. With these innovations, Shell’s Kickstarter launch raised €2 million.
Capabilities
Achievements
A product that has received prestigious design awards, including the highest industry recognition, making it the only Spanish brand to hold this distinction: The Red Dot Best of the Best.
We are open to innovation and human-focused industrial design commissions and creative collaborations.
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