ISDIN

Designing the experience for the brand’s first concept store

Type: Strategy, Experience
Industry: Retail, Healthcare
Awards: iF Design Award

Casa ISDIN concept store designed with Lucid_

CHALLENGE

An experiential, phygital brand space where meaningful technology lets you live, touch, and breathe the brand.

ISDIN decided to open its first concept store in the world in Barcelona, an 800 m² space on Passeig de Gracia. This new space represents the company's leap to B2C and aims to create a lively, memorable, and sustainable retail experience, 100% connected with its target audience and able to speak with its own voice. To achieve this, Lúcid assembled a customer-centric design and innovation team to research and extract consumer insights and conceptualize a new experiential universe that reflects the essence of the brand, the business strategy, and the aspirations of ISDIN Lovers.

PROCESS

We interpret the intangible aspects of the brand and its consumers to express them in an evolving retail experience.

To conceptualize and shape the brand's first concept store, we undertook a qualitative research stage that allowed us to delve into the deepest and most intangible aspects of ISDIN lovers. Thus, we discovered their aspirations, taboos, unresolved needs, motivations, trends and consumption patterns. This information was key to identify the project's design levers and begin to propose an experience 100% aligned with the company's target.

RESULT