Bellota

We added value to ancestral tools and created a solid VBL

Type: Industrial Design
Industry: Consumer Products
Awards: iF Design Award, ADI-FAD Delta Gold

Bellota hand tool range designed by Lucid_

CHALLENGE

Building a global design strategy centered on people

Conducting an in-depth market analysis to identify key insights and main areas of opportunity for innovation and competitive improvement

PROCESS

Ideation and co-creation to generate new opportunities in professional workflows

We conducted interviews over two weeks in four European cities, engaging with 15 users per city. In the following two weeks, we analyzed the insights and developed attitudinal profiles that revealed varying sensitivities to the product and its value proposition.

RESULT

A memorable brand experience across multiple markets through a solid Visual Brand Language (VBL)

Through a deep understanding of the markets where Bellota operates and extensive knowledge of user needs, we have developed a new strategy for its portfolio.

Bellota HOE1CP hoe, detail of the handle

Capabilities

E-commerce
Product management
Business design
Data analytics
Carbon footprint analysis
Manufacturing management
Digital product design UX/UI
Design for manufacturing

Achievements

300 usersInterviews and contextual observations.
30 co-creation workshopsConducted in Europe, Central America, and South America.
+200 hoursOf recorded video and audio.
10 new productsRadical innovation resulting in over 1,000 references.
+40% expansionIncrease in contribution margin for the product family.

Ethnographic study with over 50 interviews across 3 continents.