
Haier
We revealed new lifestyle trends in Chinese households
- Industrial Design
- Strategy
- Consumer Products
- Tech & IoT
Strategic innovation · Industrial design · Digital design
A future consciously designed. By people for people.
We are a strategic innovation + industrial design agency focused on turning vision into tangible impact.
What we do
01
We provide with the ideas, methods, and mindset to move beyond business-as-usual. Grounded in research and fuelled by feedback, we set our strategy and follow through.
02
We make innovative, user-centric solutions that balance aesthetics, functionality, and manufacturability. Commiting to sustainability, we turn concepts into market-ready products that stand the test of time.
03
We go beyond screens. It’s about creating intuitive, scalable, and seamless interactions. We blend strategy, technology, and user insights to create experiences that engage and perform.
Selected clients
We designed a phygical experience for the brand's first ever flagship store, by merging physical and digital touchpoints in one singular space.
A strategic design project that helped Bellota position itself as a leader in innovation, design, and functionality in its sector.
We adapted and translated the brand's essence into a completely new phygital experience that resonated with their mission and values.
We designed a new family of products and we applied the Visual Brand Language defined by the company to all of them.
We designed two inspiring and disruptive new router concepts that could blend with the furniture of any room and that you would never hide.
We helped the brand discover, explore and research 20 areas of innovation, 3 of which we evolved into conceptual product proposals.
We helped Incapto design a compact, capsule-free and automatic coffee machine. You can ask it to brew your coffee through an app.
We helped Port Aventura World create a memorable experience that connects the physical and digital worlds.
We participated in a design partnership with Shad, where we regularly collaborate on projects to innovate motorcycle equipment.
We helped a historic appliance brand develop a unique and distinctive design language, which they can use for the creation of future products.
We helped KFC redefine and rethink the client experience of their restaurants, creating a journey that blends digital innovation with in-store interactions.
We designed a durable, easy-to-use emergency watch for the elderly with long battery life and a modern, minimalist aesthetic.
We worked on product prototype testing, by designing an agile validation methodology and identify behavioural patterns of end-users.
We developed a Minimum Valuable Product to analyze market viability for products and services adapted to the uprising built-to-rent trend.
We worked on User Research and developed a well-supported brand strategy, to reposition the branding of the company and their clothes.

The studio
We're a strategic innovation and design consultancy based in Barcelona, Madrid, and San Sebastián. Our team brings together industrial and digital designers, design researchers, UX/UI specialists, service designers, and phygital experience designers, all working in a systemic, coordinated way, with no silos.
Learn more_Awards
We are honored to have our work recognized by respected institutions within our industry. These achievements reaffirm our belief in the incredible potential of a committed and talented team.
56 distinctions across 9 institutions
We are open to innovation and human-focused industrial design commissions and creative collaborations.
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