Strategic innovation · Industrial design · Digital design

We give the future a seat at the table.

A future consciously designed. By people for people.

We are a strategic innovation + industrial design agency focused on turning vision into tangible impact.

Selected projects, end to end.

All projects_

What we do

The design that bridges the physical and digital world

01

Strategic innovation

We provide with the ideas, methods, and mindset to move beyond business-as-usual. Grounded in research and fuelled by feedback, we set our strategy and follow through.

  • Strategic & User Research
  • Circular & Sustainability Asessment
  • Ideation & Opportunity Workshops
  • Design Strategy
  • Service & Experience Design
  • (Circular) Business Design

02

Industrial design

We make innovative, user-centric solutions that balance aesthetics, functionality, and manufacturability. Commiting to sustainability, we turn concepts into market-ready products that stand the test of time.

  • Industrial Design
  • Product and Portfolio Strategy
  • Product Identity Language
  • Circular Product Design
  • Concept Design
  • Product Engineering & Development
  • Product Prototyping and Validation
  • Design for Manufacturing (DFM, CMF)
  • R&D and Product Engineering

03

Digital design

We go beyond screens. It’s about creating intuitive, scalable, and seamless interactions. We blend strategy, technology, and user insights to create experiences that engage and perform.

  • Digital Product Design
  • UX/UI Design
  • Design System
  • Prototyping & Testing
  • Phygital Ecosystem Design

Selected clients

Our clients show us the future with their vision.

ISDIN logo

We designed a phygical experience for the brand's first ever flagship store, by merging physical and digital touchpoints in one singular space.

Bellota logo

A strategic design project that helped Bellota position itself as a leader in innovation, design, and functionality in its sector.

Kids&Us logo

We adapted and translated the brand's essence into a completely new phygital experience that resonated with their mission and values.

Viessmann logo

We designed a new family of products and we applied the Visual Brand Language defined by the company to all of them.

Orange logo

We designed two inspiring and disruptive new router concepts that could blend with the furniture of any room and that you would never hide.

Haier logo

We helped the brand discover, explore and research 20 areas of innovation, 3 of which we evolved into conceptual product proposals.

Incapto logo

We helped Incapto design a compact, capsule-free and automatic coffee machine. You can ask it to brew your coffee through an app.

Port Aventura World logo

We helped Port Aventura World create a memorable experience that connects the physical and digital worlds.

Shad logo

We participated in a design partnership with Shad, where we regularly collaborate on projects to innovate motorcycle equipment.

Küppersbusch logo

We helped a historic appliance brand develop a unique and distinctive design language, which they can use for the creation of future products.

KFC logo

We helped KFC redefine and rethink the client experience of their restaurants, creating a journey that blends digital innovation with in-store interactions.

Telefónica logo

We designed a durable, easy-to-use emergency watch for the elderly with long battery life and a modern, minimalist aesthetic.

BSH logo

We worked on product prototype testing, by designing an agile validation methodology and identify behavioural patterns of end-users.

SIMON logo

We developed a Minimum Valuable Product to analyze market viability for products and services adapted to the uprising built-to-rent trend.

Mango logo

We worked on User Research and developed a well-supported brand strategy, to reposition the branding of the company and their clothes.

The Lucid_ studio in Barcelona

The studio

Everyone and everything deserves a well-designed life.

We're a strategic innovation and design consultancy based in Barcelona, Madrid, and San Sebastián. Our team brings together industrial and digital designers, design researchers, UX/UI specialists, service designers, and phygital experience designers, all working in a systemic, coordinated way, with no silos.

Learn more_

Awards

Celebrating excellence together

We are honored to have our work recognized by respected institutions within our industry. These achievements reaffirm our belief in the incredible potential of a committed and talented team.

56 distinctions across 9 institutions

  • Red Dot Best of the Best award mark1xRed Dot Best of the Best2021
  • Red Dot Design Award award mark11xRed Dot Design Award2025, 2023, 2022, 2020, 2019, 2018
  • iF award mark16xiF2025, 2024, 2023, 2021, 2018, 2017
  • ADI-FAD Delta award mark13xADI-FAD Delta2023, 2022, 2020, 2018, 2016
  • European Product Design Award award mark9xEuropean Product Design Award2020, 2019, 2018, 2016
  • German Design Award award mark3xGerman Design Award2019, 2018
  • Iconic Awards: Innovative Interior award mark1xIconic Awards: Innovative Interior2017
  • IDEA award mark1xIDEA2017
  • Good Design award mark1xGood Design2017

Let’s start a conversation

We are open to innovation and human-focused industrial design commissions and creative collaborations.

Get in touch