Haier

We revealed new lifestyle trends in Chinese households

Type: Industrial Design, Strategy
Industry: Consumer Products, Tech & IoT

Haier home appliance research project by Lucid_

CHALLENGE

Detecting innovation opportunities through immersion in a culture undergoing change

Gaining a deep understanding of home culture in a specific country to develop an opportunity map based on users' habits, expectations, and challenges

PROCESS

Ethnography, insight analysis, and disruptive design proposals

RESULT

Proposal of 20 innovation opportunity areas and three disruptive concepts

We generated the valuable opportunity for the brand to explore 20 innovation areas, three of which were further developed into conceptual product proposals.

Field research inside a Chinese household

Contextual observation during the Haier study

Capabilities

Strategy
Industrial Design

Achievements

20 usersInterviews and contextual observations.
3 cities in ChinaSelected as the research field.
+50 hoursOf recorded video and audio.
20 opportunity areasIdentified during the research.
3 disruptive conceptsSupported by the study's storytelling.

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Let’s start a conversation

We are open to innovation and human-focused industrial design commissions and creative collaborations.

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