We are innovators

At Lucid_, we innovate across the full spectrum, from business and service strategy through to the design and development of the finished product. We work with challenger companies that share one defining trait: their users live at the intersection of the physical and digital worlds, and they need both to come together as a single, consistent, and memorable experience.

We're a strategic innovation and design consultancy based in Barcelona, Madrid, and San Sebastián. Our team brings together industrial and digital designers, design researchers, UX/UI specialists, service designers, and phygital experience designers, all working in a systemic, coordinated way, with no silos.

This kind of integration is rare in the market. Most design agencies operate in one world or the other, either the physical (product, space, packaging) or the digital (apps, websites, SaaS, design systems). We treat them as a single, indivisible system, because users aren't looking for channel-specific experiences: their relationship with a brand starts in the store, continues in the app, and comes back to the physical product they hold in their hands.