Lucid_

BSH

A new technology for a new food paradigm

Type
Strategy, Experience
Industry
Consumer Products
BSH cooking technology validation project by Lucid_

CHALLENGE

Understanding consumer needs and perceptions of a new technology

Designing an agile validation methodology to analyze results, identify behavior patterns, segment user profiles, define areas for improvement, map out the happy & unhappy path, and create a three-phase launch roadmap

PROCESS

Identification of attitudinal profiles to assess the suitability of a new product

RESULT

A clear roadmap for launching a new technology to market

The project results include Do’s and Don’ts for functionalities and user flow of a new tech product, psychographic segmentation of the target audience, recommendations for final solution implementation, mobile app testing, and a strategic product launch roadmap.

BSH project cover image
BSH prototype validation session
BSH user testing photograph
BSH research documentation photograph

Capabilities

  • Product strategy
  • User research
  • Validation and testing
  • Creativity facilitation
  • Customer experience (CX)

Achievements

  • 60 interviewsWith users identified as potential targets.
  • 4 European countriesInterviews conducted in the UK, Germany, France, and Spain.
  • +70 hoursOf recorded video and audio.
  • Simultaneous researchConducted by 4 researchers at the same time.
  • 4 weeksProject completed in record time.

The technique used enables BSH to create a phased launch plan, targeting early adopters and “innovative” users first. This shortens time to market and mitigates risks associated with the technological “chasm.”

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